| 摘要: |
| 以禅的宗教修行境界为启迪，分析了禅对中国传统文化的影响以及禅在文化艺术中的体现，并结合美学的相关理论和经验，论述了禅在美学范畴中的审美特征。在此基础上，提出以禅意审美特征的“平衡”、“静谧”、“淡然”、“超越”为设计理念，在包装的形态、色彩、材料方面进行创新设计，实现包装设计在视觉形象和艺术意境上的创新表达方式。 |
| 关键词: 禅 禅意 审美特征 包装设计 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
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| Research on the Aesthetic Features of Zen and Its Application in Packaging Design |
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HU Jian-zhong
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Southwest Jiaotong University，Chengdu 610031，China
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| Abstract: |
| Inspired by the practice realm of Zen, itanalyzed Zen’s impact on Chinese culture and art, where Zen acts as an important cultural phenomenon of China. Combine with aesthetic theory and experience, it also discussed the aesthetic features of Zen in aesthetic category. On this basis, itused Balanced, Tranquil, Indifferent and Transcendent, the aesthetic features, as design concepts, giving an innovative design in packaging’s shape, color and materials aspects. It finally realized an innovative style of expression for packing in visual image and artistic concept. |
| Key words: Zen Zen Buddhism aesthetic features packaging design |
