| 摘要: |
| 分析了彝族色彩文化中的五色文化， 结合其文化的民族性特点， 论述了彝族五色文化在包装色彩设计中的应用价值， 分析了色彩文化作为彝族代表性文化特色在包装设计中的体现， 提出以民族特色、 民族精神为文化根源， 将彝族色彩作为设计元素应用于包装色彩设计中， 从而更加明确包装设计的指向性， 开辟一条更为个性化、 民族化的包装之路。 |
| 关键词: 五色文化 彝族色彩 包装设计 色彩设计 |
| DOI： |
| 分类号:J524.2； J513 |
| 基金项目: |
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| Research on the Application of Yi Nationality "Five Color" in Packaging Color Design |
|
YUAN En-pei, LONG Fei
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Chongqing University， Chongqing 400044， China
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| Abstract: |
| It analyzed the "five color" culture in the culture of the Yi nationality color, combined with the national character of their cultural characteristics, it discussed the application value of Yi nationality "five color" culture in the packaging design, analyzed the embodiment of color culture as the Yi representative cultural features in the packaging design, and proposed taking national characteristics and national spirits as cultural roots, the Yi national color as the design element used in packaging design, in order to open up a more personalized and national packaging road. |
| Key words: five color culture Yi nationality color packaging design color design |
