| 摘要: |
| 分析了汉字特征和汉字设计常用的表现方法，论述了数字时代背景下汉字设计在面对新阅读方式、新媒介,以及日益频繁的国际文化交流过程中遇到的困境与挑战，进而分析了汉字设计发展的新趋势。提出了汉字设计的创新思路，应从适应于屏幕显示、动态多样化表现、汉字图形符号设计、衍生品开发等角度进行设计方法探讨。 |
| 关键词: 数字时代 新媒介 汉字设计 方法 |
| DOI： |
| 分类号:J524.1 |
| 基金项目: |
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| Discussion on the Innovative Methods of Chinese Characters Design at the Digital Age |
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JIANG Ke1, MA Jing2
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1.Polus International College，Chengdu 610103，China;2.Southwest Jiaotong University，Chengdu 610031，China
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| Abstract: |
| It analyzed the features of Chinese characters and common ways of expressions and designs, discussed the embarrassments and challenges concerning new ways of reading, new media, and international communication, and summarized the development trends in designing Chinese characters. It proposed the innovative methods of Chinese characters design, suitable for screen display, dynamic and diversified expression, design of Chinese-character signs,development of derivatives, so as to provide enlightenments and thoughts in font designs for instructional reform. |
| Key words: digital age new media design of Chinese characters methods |
