| 摘要: |
| 分析了商品包装设计中设计原则的重要性，并结合商品包装自身所具备的各项基本功能，以及相应的实际范例，论述了商品包装设计的基本原则在指导商品包装设计实践中的作用与价值。进而分析了商品包装设计的基本原则的具体内容以及各自的特点。提出了只有对商品包装设计的基本原则进行深刻的研究和把握，才会有利于商品包装设计的学习与实践，进而提升设计人员的设计能力。 |
| 关键词: 商品包装 设计 原则 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
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| Research on the Basic Principle of Packaging Design |
|
MENG Xiang-bin
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Tianjin Academy of Fine Arts，Tianjin 300141，China
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| Abstract: |
| It analyzed the importance of design principles in commercial package design. Based on various basic functions and actual cases in commercial packaging, it also discussed the functions and values of essential principles of commercial packaging design in guiding practices of commercial packaging design, providing further analysis on specific contents and their characteristics. It brought up the statement that a deep and thorough study on basic principles of commercial packaging design which was essential and beneficial in learning and practices of commercial packaging design and in enhancing design abilities of designers. |
| Key words: commercial packaging design principles |
