| 摘要: |
| 对药品包装文字的重要性，以及文字与安全感的关系进行了分析，论述了文字在安全感设计中的价值，进而分析了药品包装中的感性安全设计主要是通过品牌形象、说明文字和文字排版来表现。提出了要关心、吸引患者，必须在药品包装上体现文字设计，以使患者产生安全感的必要性。 |
| 关键词: 感性 药品 文字 安全 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
|
| Emotional Safety Design of Medicine Packaging Characters |
|
YAN Hong, JIANG Na
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|
Hunan University of Technology，Zhuzhou 412007，China
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| Abstract: |
| It analyzed the importance of pharmaceutical packaging character, as well as the relationship between the character and the sense of safety, discussed the value of character in the sense of safety design, and then analyzed the pharmaceutical packaging in the perceptual safety design which was mainly through brand image, text and text typesetting to show. It put forward that caring for and attracting patients must embody the character design in pharmaceutical packaging to cause the patient to have the safety sense of necessity. |
| Key words: emotion drug character safety |
