| 摘要: |
| 基于产品语义学对产品设计思维方式进行了研究，论述了产品设计中各种语义思维方式，明确了产品的功能语义。通过语义思维方式使产品视觉形态更加明确，设计形态更加深入人的心理，从而转化了产品设计固有的思考方式，界定了产品设计文化的思维范畴。 |
| 关键词: 产品设计 语义思维 产品语义 |
| DOI： |
| 分类号:TB472 |
| 基金项目:江西省社会科学“十二五”（2011年）规划项目（11YS16） |
|
| Semantic Thinking Research in Product Design |
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QIU Ke, YANG Ming-lang, WAN Zhao-hong
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Nanchang University，Nanchang 330031，China
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| Abstract: |
| Based on the product semantics, it discussed all kinds of semantic thinking ways in product design, defined the functional semantics of products. Through semantic thinking ways to make the product visual form more clear, design form can be more deepened into people′psychology, to transform the inherent thinking ways of product design and define the thinking category of product design culture. |
| Key words: product design semantic thinking product semantics |
