| 摘要: |
| 通过阐述“简约”的主旨及其发展历程，分析了现代包装设计中简约理念的产生及发展，进而阐明简约包装设计是符合现代社会环境要求及人们审美倾向的必然结果。在此基础上，论述了简约包装在材料选择及造型设计方面的审美特征，在材料选择上简约包装设计注重材料的适度性和环保性；在造型设计上简约包装设计讲究简洁化和个性化。 |
| 关键词: 简约风格 包装设计 必然性 审美特征 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Discussion on the Application of Simple Style in the Modern Packaging Design |
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WAN Xu
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Tianjin Vocational Insititute，Tianjin 300010，China
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| Abstract: |
| By describing the subject and the development process of simple style, it analyzed the emergence and development of the modern minimalist packaging design, then clarified the simple packaging design was inevitable in order to agree with the environmental requirements and people′s aesthetic tendencies of modern society.On this basis, it discussed the features of the simple packaging design in material selection and design. The simple packaging design pays attention to appropriate and environmental material in material selection, simplicity and personalization in design. |
| Key words: simple style packaging design necessity aesthetic characteristics |
