| 摘要: |
| 分析了汽车造型意象认知的内涵和形成过程，论述了设计语言的构成要素和设计语法法则。以语言学的思路分析了运用设计语言传达设计理念和创新思维的方式，并结合设计构成原理、形式美法则及设计心理学理论，研究了设计语言对汽车车身造型比例和体量等外显属性、品牌意义和车身气质等内隐属性的意象认知影响。 |
| 关键词: 设计语言 汽车造型 意象认知 |
| DOI： |
| 分类号:TB472 |
| 基金项目: |
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| Research on Design Language of Affecting Image Cognition of Automobile Form |
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GAO Shi-feng
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Shanghai Jiao Tong University，Shanghai 200240，China
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| Abstract: |
| It analyzed the content and the process of image cognition of automobile form, and then discussed the content and the grammar of design language. It analyzed the way to express design concepts and creative thoughts through design language in linguistics perspective. Combined with the principles of design formation, principles of shape-beauty and design psychology, it studied the effects attached to explicit properties, like proportions and sizes of automobiles, and implicit properties, like brand significance and car-body temperament, of image cognition. |
| Key words: design language automobile form image cognition |
