| 摘要: |
| 探讨了广西壮族旅游产品的应用设计，在基于刘三姐山歌文化的审美特质以及山歌唱片的旅游市场现状的前提下，挖掘壮族文化中的视觉元素与色彩信息，研究如何体现民族、现代及文化气息，并且结合旅游纪念品特点进行包装功能上的创新设计，展现了在现代包装视觉传达设计中如何融合民族文化元素，更好地通过设计来体现广西壮族地区山歌文化的魅力。 |
| 关键词: 山歌 纪念品 壮族 视觉 |
| DOI： |
| 分类号:J524.2 |
| 基金项目:广西区教育厅科研项目（LS08030Y） |
|
| The Innovation of Visual Communication Design for Tourism Souvenir Packaging of Liusanjie Folk Songs |
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WANG Li
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Guilin University of Electronic Technology，Guilin 541004，China
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| Abstract: |
| It discussed the application design of Zhuang nationality tourism products，based on the aesthetic qualities of Liusanjie folk song culture and tourism market situation of folk song record, mining the visual elements and color information in Zhuang nationality culture, research how to embody national, modern and culture breath. Combined with tourism product features for innovation design of packaging function, it showed the subject in modern packaging design how to fuse national culture elements, better through the design to reflect the charm of folk song culture in Zhuang nationality region. |
| Key words: folk songs souvenir Zhuang nationality vision |
