| 摘要: |
| 针对新古典图案在艺术设计中大量涌现的现象，分析了新古典图案的产生原因、设计方法与特点。指出新古典图案注重从图案纹样的形态构成与构图的组织形式2 个方面进行创新，是对古典图案的升华与发展，是视觉艺术新的表现语言。论述了新古典图案在包装装潢设计中的运用主要表现在2 个方面：一方面是可以充当体现包装内容物形象、特点、属性的插图；另一方面是可以为包装内容物的图像作衬托，强化商品的形象、特点、属性。 |
| 关键词: 新古典图案 形态特点 包装装潢设计 运用规律 |
| DOI： |
| 分类号:J524.2 |
| 基金项目:安徽省哲学社会科学规划项目（AHSKF09-10D66）；2010 年安徽省教育厅质量工程项目（20100695） |
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| Neo-Classical Pattern and Its Application in Packaging Decoration Design |
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ZHU Sheng-jia1, GENG Yang2
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1.Anqing Teachers College，Anqing 246133，China;2.Dalian University of Technology，Dalian 116023，China
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| Abstract: |
| According to the phenomenon of neo-classical pattern emerged largely in artistic design, it analyzed the formation, design methods and features of neo-classical pattern. It pointed out that the neo-classical pattern was innovative in the way of morphosis and organization, was sublimation and development, also was new expression language of visual art. It discussed the neo-classical pattern was mainly applied in two aspects in packaging decoration design: as the illustration to embody the image, characteristics and property of packaging, as a background image to strengthen the image, characteristics and attributes of the products. |
| Key words: neo-classical pattern morphological features packaging decoration design rules of application |
