| 引用本文: | 倪 瀚.基于人口因素的产品语义细分[J].包装工程,2011,32(24):69-72. |
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| 基于人口因素的产品语义细分 |
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倪 瀚
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上海理工大学，上海 200093
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| 摘要: |
| 以当今世界复杂多变、 充满竞争、 国际化的消费市场对设计师提出的挑战为出发点， 分析了消费市场与产品语义学的紧密关系， 发展并深化了基于消费市场细分中人口因素的产品语义细分理论。通过多个成功产品的实际案例， 从消费年龄、 性别、 价位、 年代、 行业与职业、 社会阶层等不同变量进行具体语义细分， 探讨了基于人口因素的产品语义细分理论， 提出了帮助设计师更好创造创新的一种研究思路和方法。 |
| 关键词: 人口因素 语义细分 产品语义学 产品设计 市场 |
| DOI： |
| 分类号:TB472 |
| 基金项目:上海市教委科研创新文科一般项目部分研究成果 （11YS123） |
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| Product Semantics Segmentation Based on Demography |
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NI Han
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University of Shanghai for Science and Technology，Shanghai 200093，China
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| Abstract: |
| It analyzed the relationship between consumption market and product semantics based on the situation that the complex, competitive and global market challenges designers very much. It developed and deepened the theory of semantics segmentation further which lay on demography of market segmentation. By making use of many successful examples, it demonstrated the theory from aspect of age, gender, price, time, industry & profession, stratum and so on. It provided certain research method to help designers to innovate and design better. |
| Key words: demography semantics segmentation product semantics product design market |
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