| 摘要: |
| 对商品包装的视觉流程的认知过程以及消费者在购买商品时的视觉心理进行了分析， 归纳了商品包装视觉流程设计要充分运用视觉中心、 视觉惯性和视觉特性的三大原则； 解析了色彩、 图形、 文字三大基本要素在商品包装视觉流程设计中的应用， 最终实现商品包装设计完全符合消费者视觉心理、 符合商品的内涵特质及功能需求、 符合时代审美变化的目的。 |
| 关键词: 视觉流程 视觉心理 信息传达 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
|
| Design and Application of Visual Process Design of Commodity Packaging |
|
BAI Rui
|
|
Liaoning University of International Business & Economics，Dalian 116052，China
|
| Abstract: |
| It analyzed the cognition of visual process of commodity packaging, and the visual psychology of consumers to buy goods, summarized that the commodity packaging process design was to use visual center, visual inertia and visual properties of three major principles. It expounded the application of three basic elements such as colors, graphic and character in the commodity packaging process design, which could realize that commodity packaging is in line with the visual psychology and in accordance with the qualities of goods content and functional requirements and changes in taste. |
| Key words: visual process visual psychology message transfer |
