| 摘要: |
| 从包装设计这一角度出发， 首先分析包装设计与可持续发展战略的关系， 进而通过 4个方面的论述， 阐述了借助包装设计之手推进可持续发展的观点。最终是为了通过绿色包装设计唤起广大消费者的共鸣， 共同推进可持续发展的战略， 使我国由包装制作大国逐步向包装设计强国迈进。 |
| 关键词: 包装设计 绿色包装 可持续发展 视觉传达 |
| DOI： |
| 分类号:TB482 |
| 基金项目: |
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| Promotion of Sustainable Development Strategy from the Perspective of Packaging Design |
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ZHANG Jia-ning, ZHANG Ming-xian, ZENG Feng-cai
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Beijing Union University，Beijing 100023，China
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| Abstract: |
| Starting from the perspective of packaging design, the strategic relationship between packaging design and sustainable development is analyzed in the beginning. Then the viewpoint of pushing forward sustainable development via packaging design is set forth from four perspectives. Finally, we intend to arouse the consensus of customers with green packaging design to jointly promote the sustainable development strategy, to transform our design independent country. |
| Key words: packaging design green packaging sustainable development visual communication |
