| 摘要: |
| 分析了品牌文化内涵中的字体设计、 品牌名称中的字体设计、 品牌标志中的字体设计， 指出字体设计与产品品牌塑造的关系是相互影响相互作用的。论述了产品包装中字体设计的分类， 进而分析了产品包装中品牌性、 宣传性、 说明性字体的设计。在此基础上， 提出了产品包装中字体设计的表现手法： 字体造型构成法、 字体图形化表现法、 字体意境化表现法等。以此通过产品包装中的字体设计方法探索并试图达到产品品牌的文化内涵提升。 |
| 关键词: 产品包装 字体设计 品牌 |
| DOI： |
| 分类号:TB489 |
| 基金项目: |
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| Research on the Font Design in Product Packaging Design |
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LI Ji-xia
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Zhengzhou Institute of Technology，Zhengzhou 450064，China
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| Abstract: |
| It analyzed the font design in the connotation of brand culture, brand name and brand logo, pointed out that the relationship between the font design and product branding is interacting. It elaborated the classification of font design in product packaging, then analyzed the brand font design, publicity font design, illustrative font design in product packaging. On this foundation, it put forward the design style in product packaging: font forming composition, font graphical representation, font artistic performance method. Through the font design in packaging method, the culture connotation of product brand will be upgraded. |
| Key words: product packaging font design brand |
