| 摘要: |
| 通过分析 20世纪二三十年代月份牌广告中绘制的商业产品包装， 归纳出此时产品包装的种类， 并结合当时社会生活的经济和政治状况分析得出： 不同种类的商业产品包装在造型、 色彩、 商标、 版式和文案设计中体现出了共同的时代性特征， 即造型单纯， 多用三原色， 版式较满， 商标多具象， 文案多具爱国寓意等鲜明特征。 |
| 关键词: 月份牌广告 包装设计 设计特征 |
| DOI： |
| 分类号:J524.2 |
| 基金项目: |
|
| Packaging Design in the Calendar Advertisements in the 1920s to 1930s |
|
ZHAO Shao-yin
|
|
Xuzhou Institute of Technology，Xuzhou 221008，China
|
| Abstract: |
| Through analysis of business packaging in calendar advertisements in the 1920s to 1930s, it arranged the kinds of product packaging. Combined with the economic and political status of social life, it drew a conclusion from the packaging design in the models, colors, format and copywriter design with intuitive, specific, lifelike and patriotic moral. |
| Key words: calendar advertisements packaging design design feature |
